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Brand

11 minutes
Advertising
“Brands shape our collective imagination”
Interview with Raphaël LLorca
11 minutes
5 minutes
Consumption
On the perversity of freebies
An offer you can’t refuse
5 minutes
4 minutes
Communication
Instagrammable
All the world’s a show
4 minutes
3 minutes
Marketing
Brand hiding
The devil in disguise
3 minutes
3 minutes
Advertising
Drop shipping
The magic of simulacrum
3 minutes
6 minutes
Marketing
Plato and Kant walk into a McDonalds...
Who will steal the reusable plates?
6 minutes
9 minutes
Marketing
Cheap is the new chic
What are value brands selling us?
9 minutes
6 minutes
Customer
Business gifts, a true sign of loyalty?
Why gift baskets are still going strong
6 minutes
4 minutes
Consumption
Drop culture
Grab it while you can!
4 minutes
4 minutes
Reputation
Elon Musk, Kanye West: the new agents of chaos
When advertisers pose as moderators
4 minutes
4 minutes
Consumption
Pricing power
Who has control over rising prices?
4 minutes
4 minutes
Consumption
Shein or the limits of environmental awareness
Why fast fashion is (still) all the rave
4 minutes
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