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Brand

7 minutes
Communication
Elon Musk, a student of John Stuart Mill?
Twitter’s free speech quandary
7 minutes
7 minutes
Marketing
Know your client like your own self
Think presentation – and representation!
7 minutes
11 minutes
Consumption
“Marketing isn’t domination, it’s the power of seduction”
Interview with Thibault Le Texier
11 minutes
13 minutes
Consumption
Is luxury immoral?
A dive into the dialectics of distinction
13 minutes
Elyze
6 minutes
Politics
Für Elyze 
The risks of electoral Tinder
6 minutes
5 minutes
Communication
Zemmour the sales rep
In search of the “French brand”
5 minutes
9 minutes
Globalization
Do companies have a nationality?
From global management to “local washing”
9 minutes
14 minutes
Brand
“Those let down by ‘Macronism’ have been orphaned by the Neutral”
Raphaël Llorca deciphers the “brand Macron”  
14 minutes
5 minutes
Consumption
Dressed to impress
Rediscovering the joy of fashion
5 minutes
4 minutes
Values
Purpose washing
“Do as I say, not as I do”
4 minutes
4 minutes
Ethics
Uber’s unique approach to morality 
Sharing the blame 
4 minutes
3 minutes
Consumption
The Ladies’ Delight
Whatever happened to fancy shops?
3 minutes
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