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Brand

7 minutes
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The last drop of ketchup
How Kraft Heinz missed the healthy eating boat
7 minutes
5 minutes
Advertising
Then Nutella had scruples
Another brand beating around the bush
5 minutes
fun
5 minutes
Advertising
When fizzy slogans fall flat
Fanta’s symbolical misery
5 minutes
13 minutes
Consumption
Sprezzatura, Good Taste, and Socrates’ Dirty Toga
Andrea Baldini considers the philosophical significance of elegance
13 minutes
Ce sacré qu’on saccage
5 minutes
Consumption
Mutinee on the Champs-Elysées
A story of commodity fetishism and desecration
5 minutes
Classe aspirationnelle
4 minutes
Marketing
The aspirational class
Did you know almond milk was better for you?
4 minutes
Ce “running hijab” que l’on ne saurait voir
7 minutes
Religions
What the “running hijab” scandal really conceals
Decathlon’s diversity effort gets stopped in its tracks
7 minutes
On ne naît pas homme, on le devient
5 minutes
Brand
Be your own man
Gillette's existentialist take on masculinity
5 minutes
Et Tinder créa le célibat
5 minutes
Brand
Then Tinder created singledom
The dating app that’s going solo
5 minutes
4 minutes
Management
Is Pret down on its moral luck?
The tricky business of moral risk management
4 minutes
4 minutes
Business
Shopping just got real
How a “rustic” grocery chain is taking France by storm  
4 minutes
De Kant à Nike
4 minutes
Ethics
Nike’s Kantian use of virtue
Making the case for moral hypocrisy
4 minutes
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