Subscribe
FR / EN
Corporate subscriptions
Search

Advertising

11 minutes
Advertising
“Brands shape our collective imagination”
Interview with Raphaël LLorca
11 minutes
4 minutes
Communication
Instagrammable
All the world’s a show
4 minutes
4 minutes
Advertising
Disinfluence
When mistrust meets influence
4 minutes
3 minutes
Advertising
Drop shipping
The magic of simulacrum
3 minutes
9 minutes
Marketing
Cheap is the new chic
What are value brands selling us?
9 minutes
4 minutes
Consumption
Drop culture
Grab it while you can!
4 minutes
4 minutes
Reputation
Elon Musk, Kanye West: the new agents of chaos
When advertisers pose as moderators
4 minutes
4 minutes
Consumption
Pricing power
Who has control over rising prices?
4 minutes
livreur
5 minutes
Consumption
The age of idleness
The dark side of home delivery
5 minutes
13 minutes
Consumption
Is luxury immoral?
A dive into the dialectics of distinction
13 minutes
8 minutes
Autonomy
Nudge, nudge? Think, think!
Is nudge theory good for you?
8 minutes
14 minutes
Brand
“Those let down by ‘Macronism’ have been orphaned by the Neutral”
Raphaël Llorca deciphers the “brand Macron”  
14 minutes
Would you like Philonomist to deal with a specific topic? Suggest a topic