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4 minutes
Values
Purpose washing
“Do as I say, not as I do”
4 minutes
5 minutes
Advertising
Then Nutella had scruples
Another brand beating around the bush
5 minutes
fun
5 minutes
Advertising
When fizzy slogans fall flat
Fanta’s symbolical misery
5 minutes
Ce sacré qu’on saccage
5 minutes
Consumption
Mutinee on the Champs-Elysées
A story of commodity fetishism and desecration
5 minutes
On ne naît pas homme, on le devient
5 minutes
Brand
Be your own man
Gillette's existentialist take on masculinity
5 minutes
Et Tinder créa le célibat
5 minutes
Brand
Then Tinder created singledom
The dating app that’s going solo
5 minutes
De Kant à Nike
4 minutes
Ethics
Nike’s Kantian use of virtue
Making the case for moral hypocrisy
4 minutes
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